About us and our history

Denim excellence lives in our Collections, telling the story of jeans and Made in Italy: a story of passion for canvas and shades of blue. The story of how an idea becomes an icon. Our production is set in collaboration with selected artisans and renowned textile manufacturers, witness to a constant search for the best fabrics and suppliers. The perfect combination of creativity and know-how.

Cycle was born in 2000 and in just over a decade has established itself internationally in the fashion scene, drawing, among the first, the thin red line that divides prêt à porter from casualwear and contributing to the birth of luxury jeans wear. The name Cycle contains within itself the principles on which the brand's philosophy is based: expressing cyclical nature typical of fashion, reinventing the life cycle of products, and using traditional materials and finishes in a contemporary key.

Cycle tells the story of different worlds that come together: it gives us the dream, the memory of distant countries and mythical eras. Cycle is emotion.