Cycle Community

February 2025

SANREMO 2025

Cycle Jeans once again takes part in the Sanremo Festival by dressing some of the public's favourite stars with its garments. The collaboration with the music festival thus allows the brand to be a protagonist in a context that enhances its importance in Italian fashion.

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Febbraio 2024

FW24 ADV CAMPAIGN

Cycle Jeans' FW24 campaign celebrates authenticity and conviviality through “Trattoria Cycle”, a Sunday lunch where denim is the protagonist. The aesthetic recalls theatrical minimalism, with a glass table revealing the looks of the diners. Jeans become a symbol of comfort and versatility, accompanying moments of sharing and authenticity as in Sunday lunches in the most authentic Italian tradition.

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FW24 ADV CAMPAIGN

FW24 ADV CAMPAIGN

Concept & Art Direction: Rebecca Baglini
Video: Goofy Studio
Video Director: Alessio Hong

January 2024

COLLABORATION VENICE FOOTBALL

Cycle Jeans sponsored Venezia FC 2023/2024 season, appearing on pre-match jerseys and during key moments of the game. This collaboration bridged the worlds of fashion and football, establishing the brand’s presence in the sports industry through an authentic and distinctive project.

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COLLABORATION VENICE FOOTBALL

Cycle was the Official Denim Partner of the orange and green club, weaving a bond between the brand and the team also off the field, which in fact saw some of the players as protagonists in an exclusive shooting in the streets and picturesque settings of Venice.

COLLABORATION VENICE FOOTBALL

The season was particularly lucky and ended with the promotion of Venezia FC to Serie A, thanks to the victory in the playoff final against Cremonese. An important goal that made the collaboration between Cycle Jeans and the club even more significant, sealing a year of success and style.

May 2024

NAPOLI EVENT

Cycle Jeans carried out a special project in Naples to build an authentic link with the city and present the brand. The initiative involved local communities, culminating in a large interaction event with various influencers in the area, thus consolidating Cycle Jeans' presence in the area.

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NAPOLI EVENT

The project took shape through the customization of Yes Shop’s storefront, inspired by the theme of the SS24 collection. The setup highlighted the season’s inspirations, transforming the space into a true washing machine.

NAPOLI EVENT

The evening event featured Clara Soccini and Poison Beatz, blending music, fashion, and lifestyle in an engaging atmosphere, strengthening the bond between Cycle Jeans and Naples' creative scene. The project marked a significant step for the brand, highlighting its ability to merge storytelling and local culture into unique experiences.

September 2023

SS24 ADV CAMPAIGN

The SS24 campaign is inspired by the idea of jeans as a timeless and therefore valuable garment. The idea of the shoot emphasises the importance of low energy consumption, less frequent washing to reduce the environmental impact and wear and tear of the fabric, avoiding tumble dryers and irons.

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SS24 ADV CAMPAIGN

SS24 ADV CAMPAIGN

Photographer: Sara Scanderebech
Set Designer: Francesco Pizzorusso
Director: Enrico Maspero
Stylist: Rebecca Baglini

November 2023

GIULIA SALEMI CAPSULE COLLECTION

The Cycle Jeans x Giulia Salemi capsule collection represents a synergy between the creativity of the brand and the vision of the creator. Giulia participated in all stages of the project, from the creation of the garments to the campaign and the definition of the go-to-market strategy.

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The collection is a contemporary interpretation of denim with versatile silhouettes ranging from relaxed fits to close-fitting bustiers, playing with volume contrasts reflecting a modern, up-to-date sensibility.

GIULIA SALEMI CAPSULE COLLECTION EVENT LAUNCH

The journey ended in an exclusive launch event, where guests had the opportunity to experience the collection firsthand. The evening celebrated the success of the collaboration, highlighting the ability of Cycle Jeans and Giulia Salemi to create a collection that elevates denim with a contemporary twist.

June 2023

SEXSDREAMS

Cycle Jeans collaborated with the Milanese artist SexsDreams for the SS23 campaign, creating a series of images enhancing the brand's sexiness, which were then used in guerrilla marketing activities in five Italian cities.

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SEXSDREAMS

On the occasion of Pitti Uomo 104, Cycle presented a capsule collection in collaboration with SexsDreams. This exclusive collection features pieces customized with the artist's distinctive tag, blending aesthetics with the quality and style of the brand.

SEXSDREAMS

Gioele Corradengo, known as Sexsdreams, is a Milanese artist who began his career in the graffiti scene before expanding his artistic repertoire to include painting and art direction. Today, his works are recognized for the distinctive use of spray paint on garments, blending art and fashion in an innovative way.