Cycle Community

September 2025

VENICE FILM FESTVAL

Once again, Cycle took part in the Venice Film Festival now in its 82nd edition, with the brand’s denim dressing several of the Festival’s protagonists on their arrival in the city.
Among them, the actress Matilde Gioli, Michele Riodino, Valeria Golino and more.

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VENICE FILM FESTVAL

Michele Riondino chose a minimalist and bold total black look for his arrive at the lagoon.

September 2025

VENICE FILM FESTVAL

The actress Valeria Golino, on the other hand, lit up her arrival in the lagoon with an elegant and timeless total white.

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June 2025

Cycle Jeans & Elodie: A Union of Style and Charisma

The brand’s identity is best embodied by Elodie’s stage presence and genuine charisma during the opening dates of her 2025 tour at the San Siro in Milan and Maradona Stadium in Naples.

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Cycle Jeans & Elodie: A Combination of Style and Charisma

The artist chose Cycle for one of the official videos accompanying her live performance, a collaboration that reflects the meeting of authenticity, expressive power and style.

June 2025

Cycle Jeans at Primavera Sound BCN 2025

Once again this year, Cycle Jeans has chosen to take part in Primavera Sound in Barcelona, involving some of the leading figures of the creative scene: Marta Sanchez, Elbio Bonsaglio, Mario Russo, and Victoria Stella. An opportunity to further strengthen its connection with the worlds of music, fashion, and contemporary culture.

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November 2024 - April 2025

Cycle Jeans x Achille Lauro

Cycle Jeans meets Achille Lauro in a stylistic journey that blends fashion, music, character and passion. An authentic collaboration that embodies the artist’s rock soul and bold spirit. A perfect fusion of self-expression and a sense of belonging.

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Winter 2024 – The beginning of a shared journey

The partnership takes shape in winter 2024, when Cycle Jeans accompanies the artist in his role as a judge on a talent show and during the daily events of the most important Italian music festival, with a carefully curated and consistent presence. Each appearance becomes a style statement signed by Cycle.

“Amor” & Circo Massimo

Cycle Jeans takes over the visual identity of the song Amor, with flags, scarves, and a standout total look featured in the music video. The story continues on the stage of the Circo Massimo, with a total look consisting of a black T-shirt and Full Custom Cycle jeans.

February 2025

SANREMO 2025

Cycle Jeans is the protagonist of the 2025 edition of the Sanremo Festival dressing Achille Lauro and Gaia Gozzi during the Daytime.

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Febbraio 2024

FW24 ADV CAMPAIGN

Cycle Jeans' FW24 campaign celebrates authenticity and conviviality through “Trattoria Cycle”, a Sunday lunch where denim is the protagonist. The aesthetic recalls theatrical minimalism, with a glass table revealing the looks of the diners. Jeans become a symbol of comfort and versatility, accompanying moments of sharing and authenticity as in Sunday lunches in the most authentic Italian tradition.

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FW24 ADV CAMPAIGN

FW24 ADV CAMPAIGN

Concept & Art Direction: Rebecca Baglini
Video: Goofy Studio
Video Director: Alessio Hong

January 2024

COLLABORATION VENICE FOOTBALL

Cycle Jeans sponsored Venezia FC 2023/2024 season, appearing on pre-match jerseys and during key moments of the game. This collaboration bridged the worlds of fashion and football, establishing the brand’s presence in the sports industry through an authentic and distinctive project.

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COLLABORATION VENICE FOOTBALL

Cycle was the Official Denim Partner of the orange and green club, weaving a bond between the brand and the team also off the field, which in fact saw some of the players as protagonists in an exclusive shooting in the streets and picturesque settings of Venice.

COLLABORATION VENICE FOOTBALL

The season was particularly lucky and ended with the promotion of Venezia FC to Serie A, thanks to the victory in the playoff final against Cremonese. An important goal that made the collaboration between Cycle Jeans and the club even more significant, sealing a year of success and style.

May 2024

NAPOLI EVENT

Cycle Jeans carried out a special project in Naples to build an authentic link with the city and present the brand. The initiative involved local communities, culminating in a large interaction event with various influencers in the area, thus consolidating Cycle Jeans' presence in the area.

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NAPOLI EVENT

The project took shape through the customization of Yes Shop’s storefront, inspired by the theme of the SS24 collection. The setup highlighted the season’s inspirations, transforming the space into a true washing machine.

NAPOLI EVENT

The evening event featured Clara Soccini and Poison Beatz, blending music, fashion, and lifestyle in an engaging atmosphere, strengthening the bond between Cycle Jeans and Naples' creative scene. The project marked a significant step for the brand, highlighting its ability to merge storytelling and local culture into unique experiences.

September 2023

SS24 ADV CAMPAIGN

The SS24 campaign is inspired by the idea of jeans as a timeless and therefore valuable garment. The idea of the shoot emphasises the importance of low energy consumption, less frequent washing to reduce the environmental impact and wear and tear of the fabric, avoiding tumble dryers and irons.

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SS24 ADV CAMPAIGN

SS24 ADV CAMPAIGN

Photographer: Sara Scanderebech
Set Designer: Francesco Pizzorusso
Director: Enrico Maspero
Stylist: Rebecca Baglini

November 2023

GIULIA SALEMI CAPSULE COLLECTION

The Cycle Jeans x Giulia Salemi capsule collection represents a synergy between the creativity of the brand and the vision of the creator. Giulia participated in all stages of the project, from the creation of the garments to the campaign and the definition of the go-to-market strategy.

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The collection is a contemporary interpretation of denim with versatile silhouettes ranging from relaxed fits to close-fitting bustiers, playing with volume contrasts reflecting a modern, up-to-date sensibility.

GIULIA SALEMI CAPSULE COLLECTION EVENT LAUNCH

The journey ended in an exclusive launch event, where guests had the opportunity to experience the collection firsthand. The evening celebrated the success of the collaboration, highlighting the ability of Cycle Jeans and Giulia Salemi to create a collection that elevates denim with a contemporary twist.